When you reach out to a prospective candidate, you’re asking them to look into you. The first thing you need to do for success on LinkedIn is to make sure your presence is polished to a mirror shine. So, how can you stand out from the rest of the pack? 1: Build a Strong Foundation You’re a business owner looking to hire employees, and you know that LinkedIn is one of the best ways to do it. The site has been growing, pruning off features no one used and adding more practical options for everyone, year after year. Whether they’re actively looking for a job or are just passively open to the idea, any potential employee has a LinkedIn profile. Virtually any company that wants to hire employees – particularly tech, business, and other STEM employees – checks LinkedIn first. While other social networks have chased trends and tried to set themselves apart (and some have failed because of it), LinkedIn is quietly chugging along as one of the best hubs for career development online. Instead, it has stayed more or less the same platform it was before, just powered with more money, better technology, and more dedicated development. Or, it would go the way of Skype and be supplanted by a Microsoft-based offering. More likely, it would go the way of Google+ and slowly die off. When Microsoft acquired it in 2016, few people thought it would amount to much. LinkedIn has quietly become one of the most significant social networks globally.
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